Logo for Albert Pascual, retraining and sports coach.
The logo is developed around the word TOP which means “the highest”, “maximum”, “highest point”, “the best”. Starting from the universal language of the emoticons, the one that represents TOP is taken to create an understandable and clear image.
Thus, using vertical arrows that point to success, the logo represents the movement and exemplifies the process of improvement experienced by Albert’s clients, that achieve the goals and objectives that had been proposed, reaching the TOP, the maximum.