Visual identity and website for Marcel & Ralph, a project of two friends passionate for animals that create beautiful handmade products for cats, dogs and their humans.
For them, pets are “the kings of the house”, concept in which the logo is based on.
To represent it, the ampersand from the own name is taken and three points are added upon it to symbolize on one side the footprint of a mammal (pets) and, secondly, a crown (the kings of the house).
The logo has two versions: one long and one short, thus providing more versatility to the whole identity.
All identity is equipped with a friendly, cool and professional air in line with its philosophy and its products.